Harley-Davidson, Inc. Names John Olin Chief Financial Officer

Harley-Davidson, Inc. (NYSE:HOG) has named John Olin Senior Vice President and Chief Financial Officer,
effective immediately. Olin, 48, has served as interim CFO of Harley-Davidson,
Inc. since May 1, 2009, and as Harley-Davidson Motor Company's Vice President
and Controller since joining the organization in May 2003.

"John is a seasoned financial executive with domestic and global experience
who is deeply knowledgeable about our business," said Keith Wandell, President
and CEO of Harley-Davidson, Inc. "He has also demonstrated strong leadership
in guiding our financial group as interim CFO. After conducting a thorough
review of internal and external candidates for this key leadership position,
we are pleased to name John CFO and I look forward to continuing to work with
him and the rest of our management team as we lead Harley-Davidson forward."

As CFO, Olin will report to Wandell and have responsibility for all
Harley-Davidson financial and treasury operations, as well as for investor
relations, aviation and information systems.

For more information please visit:  http://www.reuters.com/article/pressRelease/idUS140485+18-Sep-2009+PRN20090918