Erik Buell to leave Buell Motorcycle Company and establish an independant race shop

Harley-Davidson, Inc. announced today that following the company’s recent decision to discontinue the Buell motorcycle product line, Erik Buell, Chairman and Chief Technical Officer of Buell Motorcycle Company, will leave the company to establish Erik Buell Racing, an independent motorcycle race shop.

Erik Buell Racing will specialize in the supply of race-use-only Buell motorcycle parts and race preparation services for engines and motorcycles, and the building and sale of Buell® 1125R-based race-use-only motorcycles under license from Harley-Davidson, as well as providing technical support to racers of Buell motorcycles.

“I’m looking forward to helping Buell racers keep their bikes flying,” said Erik Buell. “We’ve got some exciting race development projects in the works and it will mean a lot to me personally to see Buell racers competing for wins and championships in the 2010 season and beyond.”

“I’m pleased that Harley-Davidson is assisting Erik in establishing this business to continue supporting the racing efforts he has had so much passion for over the years,” said Buell President and COO Jon Flickinger. “Harley-Davidson and the Buell Motorcycle Company will always be proud of their affiliation with Erik, and we wish him well in this new endeavor to support Buell racers.”

Erik Buell Racing will be based in East Troy, Wisconsin and will be staffed by Erik Buell and a veteran team of personnel.

For more information please visit: http://www.amadirectlink.com/news/story.asp?id=1545

Harley-Davidson announces third-quarter results and long-term strategy; discontinues Buell line

Harley-Davidson, Inc. (NYSE: HOG) announced decreased revenue, net income and earnings per share for the third quarter of 2009 compared to the year-ago period, while reporting a moderation in the decline of retail new Harley-Davidson motorcycle sales compared to the second quarter.

Worldwide retail sales of new Harley-Davidson® motorcycles declined 21.3 percent in the third quarter compared to last year's third quarter, an improvement from the 30.1 percent decline in this year's second quarter. An 84.1 percent decline in net income and an 84.5 percent decline in diluted earnings per share from the year-ago quarter reflected lower motorcycle shipments and the effects of the economy on retail and wholesale loan performance at Harley-Davidson Financial Services.

Harley-Davidson also unveiled major elements of its go-forward business strategy to drive growth through a single-minded focus of efforts and resources on the unique strengths of the Harley-Davidson brand, and to enhance productivity and profitability through continuous improvement. As approved yesterday by Harley-Davidson's Board of Directors, the Company will discontinue its Buell product line and divest its MV Agusta unit as part of this strategy.

"While the environment remains challenging for us, we are mildly encouraged by the moderation in the decline of dealer retail Harley-Davidson motorcycle sales," said Keith Wandell, Chief Executive Officer of Harley-Davidson, Inc. "And moving forward, our strategy is designed to strengthen Harley-Davidson for long-term growth and deliver results through increased focus.

"As our announcement regarding Buell and MV Agusta indicates, we are moving with the speed and decisiveness required to bring our business strategy to life," said Wandell. "The fact is we must focus both our effort and our investment on the Harley-Davidson brand, as we believe this provides an optimal path to sustained, meaningful, long-term growth."

For much more detailed information and a touching video from Erik Buell please visit: http://www.amadirectlink.com/news/story.asp?id=1445